"Storytelling and Visual Identity: The Narrative That Tells the Brand" is a multidisciplinary project that aims to analyse and explore how an Italian furniture brand can, through historical and territorial research, redefine part of its visual identity.
The first part of the thesis aims to frame the theme of Brand Identity on a broad theoretical and notional level.Through a survey of the state of the art on the subject, contemporary notions, trends and contemporary currents of thought.
The second part, translates the guidelines identified by the research, into a design experience multidisciplinary experience straddling graphic and interaction design. In the specifically, the thesis sets out to analyse, how the FerreroLegno brand can grow and reposition itself in the market through a narrative that expresses its identity thanks to the design of the basic visual language of the FerreroLegno flagship store in Brera during the Salone del Mobile.
